Selected work, 2014 to 2026
The work I have shipped
I write the words, design the screens and build the thing that ships. There are 7 projects here, from an AI logo maker that opened on the WebSummit Lisbon main stage to a Python tool that read 39,000 Google Play reviews so I could stop guessing.
- Picsart2022 to 2026AI Logo MakerI rebuilt a logo tool around solopreneurs and reacquired the users who had grown out of us.Result: Launched on the main stage at WebSummit Lisbon. 50% of MAU tried the tool, with a 75% export rate.Read the case study
- Picsart2022 to 2026Batch EditorI turned a tool nobody understood into one people paid to keep using.Result: Conversion went from 2% of users to 30%, with a 12% rise in pMAU from people subscribing to use it more.Read the case study
- Picsart2022 to 2026Review AnalysisI built a Python tool to read 39,000 reviews and tell me how people really use our words.Result: 39,000 reviews analysed, and I still use it most days to back the changes I take to the C-level.Read the case study
- Turnitin2014 to 2022Document FlagsI wrote integrity flags that hand instructors evidence without ever calling a student a cheat.Read the case study
- Turnitin2014 to 2022Roster SyncI broke an unforgiving cross-system setup into steps an administrator can leave and come back to.Read the case study
- Turnitin2014 to 2022Known IssuesI designed, wrote and built one self-serve page covering 32 different integration paths.Read the case study
- Turnitin2014 to 2022Voice and ToneI built the voice every product team wrote with, and the guides that made them want to.Read the case study